The Amazon Demand-Side Platform (DSP): An Advertiser’s Compendium (2023)
The Amazon demand-side platform (DSP) is the premier system for advertisers to connect with shoppers at scale, on almost any device, on and off of Amazon through programmatic ad purchasing. With the Amazon DSP, advertisers can create impactful video and display ads and use Amazon’s unparalleled consumer purchase data to target highly qualified audiences at … Read more